Web Developer • Front‑End • Junior Full‑Stack (in progress) • AI‑focused builder

Michelle Vance

Building smart, clean web experiences

I'm a developer with a builder's mindset. I enjoy tough projects, thinking outside the box, and making ideas real through code. I'm happiest when I'm creating—whether that's a web app, an automation bot, or a clean UI that just feels right.

Before tech, I built a self‑taught graphic design business creating trailer wraps, vehicle wraps, lettering, and vinyl work for trucks and cars. That background sharpened my eye for design and gave me real business experience—so I build with users and outcomes in mind.

I’m a builder at heart, and I never stop learning. Tech is full of tools, languages, and new ways to solve problems, and I love staying curious and hands‑on with what’s next. Whether I’m creating a custom website or building more complex software, I’m always exploring better techniques to make what I create faster, more reliable, and built to last. For me, coding is an ongoing craft — turning ideas into real, working products through constant growth.

Focus JavaScript • AI apps • Automation
Roles Web Dev • Front‑End • Junior Full‑Stack
Collaboration Nationwide Remote Service

My Background & Expertise

Where creativity meets strategic business solutions

Creative & Advertising Background

Graphic Design & Branding

Experience with Photoshop, Illustrator, InDesign, and practical visual design systems.

Applied Creativity

Self‑taught background building a graphics business; sharpened instincts for design and outcomes.

Marketing Strategy

Blend brand research, customer understanding, and clear messaging to support conversion and trust.

Advertising Campaigns

Create cohesive experiences by unifying branding across websites, social media, and campaigns.

Web Development & Platforms

Custom Website Development

Front‑end focused: HTML, CSS, JavaScript; foundations in Node.js and Python. Deployments via GitHub Pages and modern hosts.

Platform Expertise

Comfortable with Git/GitHub, APIs, responsive design, and practical tooling.

Project Types

Portfolio sites, landing pages, and small apps with clean UI and straightforward user flows.

Performance Optimization

I create websites that are not just beautiful, but optimized for SEO, speed, and conversions.

AI Engineering & Automation

Programming & Data Science

Foundations in Python, basic SQL, and data workflows; practical scripting for automation.

Machine Learning & AI

Learning and building AI apps; exposure to modern libraries and concepts.

Generative AI & LLMs

Interest in LLMs and generative tooling; experimenting with practical use cases.

Automation & Bots

Automation/bots for workflows and content tasks; hands‑on problem solving.

Consultations & Business Growth

Website Optimization

Evaluate and optimize websites for design, performance, and customer engagement.

Social Media Strategy

Review and unify social media presence across platforms so branding is seamless.

Competitor Research

Conduct deep competitor research and design strategies tailored to each client's goals.

Growth Plans

Create custom growth plans that blend branding, advertising, design, and automation.

Skills

JavaScript HTML CSS Responsive Design APIs Git/GitHub Node.js (foundations) SQL (foundations) Python (foundations) Automation / Bots AI Apps (learning + building) UI/Visual Design

Certificates

What Sets Me Apart

Strategy + Execution

Most designers deliver visuals. I deliver strategy + execution. I know how to make things both beautiful and functional.

Tailored Builds

I favor custom, maintainable solutions and avoid one‑size‑fits‑all templates. Each project is scoped to your goals, audience, and constraints.

Integrated Approach

I merge creative vision, technical execution, and business strategy into cohesive solutions.

Research‑Driven

I design with user research and practical metrics in mind, aiming for clarity, accessibility, and reliable performance.

Multi-Disciplinary

I bring the discipline of a data scientist, the precision of a developer, and the creativity of a designer.

Accessibility & Performance

I prioritize readable content, fast load times, and inclusive design so more users can succeed on your site.

My Direction

Right now, I'm focused on building Trendsetters Group into a hub for my work, helping businesses with:

  • Custom website design & optimization
  • Social media branding & ad campaigns
  • Consultations & marketing strategies
  • Automation and AI-driven solutions

My long-term path is clear:

  • Keep building for businesses today.
  • Grow into a full-fledged AI Engineer, developing bots, agents, and next-generation generative applications.

Creative Foundation

Visual design tools and practical branding experience

Web Development

Custom websites and platform experience

AI Engineering

Machine learning, automation, next-gen applications

Future Vision

Full-fledged AI Engineer & Business Solutions

Why It's Worth Hiring a Professional

In today's digital world, your website and social media presence are often the very first impression potential clients have of your business. If those touchpoints look generic, inconsistent, or confusing, you lose trust — and you lose customers. That's why investing in a professional isn't an expense; it's one of the smartest business decisions you can make.

The Power of Consistency

Consistent visuals and messaging across your site and social channels help build credibility and recognition.

The Role of Clear CTAs

Clear calls‑to‑action guide visitors toward the next step. I place CTAs where users naturally decide, based on page goals and behavior.

Knowing Your Market & Audience

Design choices should reflect your audience. I research competitors and user needs to align content, structure, and tone with real goals.

Why Organic Foundations Matter

A cohesive brand, consistent posting, and solid site fundamentals support organic growth and make paid efforts more effective.

Limitations of DIY Website Builders

Platforms like Wix, Squarespace, and GoDaddy are convenient, but they often limit advanced customization, performance, and long‑term flexibility:

  • Generic templates that look like everyone else's
  • Restrictions on SEO, speed, and advanced customization
  • Features that don't scale as your business grows
  • Poor CTA placement and user experience

Custom builds allow deeper control over UX, performance, and scalability as your needs evolve.

Value in Professional Work

Professional design and development can improve credibility, usability, and maintainability — helping your site support real business goals.

Let's Create Something Amazing Together

Ready to transform your business with strategic design?

Whether you need a custom website that converts, strategic branding that builds trust, or automation that saves time, I combine creative vision with practical development to deliver meaningful outcomes. Working remotely, I serve clients nationwide.

michelletrendsetters@gmail.com
248.321.9121
Nationwide Remote Service
Michelle Trendsetters Group
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